Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing --- Economic law --- Consumer goods Marketing --- Domestic marketing --- Marketing domestique --- Retail marketing --- Retail trade Marketing --- Business enterprises --- Finance

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Product strategy --- Consumer goods Marketing --- Domestic marketing --- Gestion des produits --- Marketing --- Marketing domestique --- New products --- Nieuwe produkten --- Product management --- Productenbeheer --- Produits nouveaux --- Produits--Gestion --- Retail marketing --- Retail trade Marketing --- Produits commerciaux --- Gestion --- New products. --- Product management. --- Marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University

Distribution strategy --- Consumer goods Marketing --- Domestic marketing --- Marketing --- Marketing domestique --- Retail marketing --- Retail trade Marketing --- Consumer goods --- Marketing. --- 658.8 --- distributie --- winkels --- -Consumer products --- Consumers' goods --- Goods, Consumer --- Commercial products --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing. Sales. Selling. Distribution --- -Marketing. Sales. Selling. Distribution --- 658.8 Marketing. Sales. Selling. Distribution --- -Consumer goods --- Consumer products

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Applied marketing --- Tourism --- Consumer goods Marketing --- Domestic marketing --- Holiday industry --- Marketing --- Marketing domestique --- Retail marketing --- Retail trade Marketing --- Toerisme --- Toeristische industrie --- Tourism industry --- Tourisme --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- 338.48 --- 338.486 --- marketing --- toerisme --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism operators (Industry) --- Service industries --- National tourism organizations --- Travel --- Consumer goods --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Economie en management van toerisme --- Economic aspects --- 338.486 Economie en management van toerisme --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Geographie du tourisme

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Business policy --- Bedrijfsbeheer --- Business administration --- Business entreprises--Management --- Consumer goods Marketing --- Corporations--Management --- Domestic marketing --- Entreprises--Gestion --- Gestion d'entreprise --- Gestion des produits --- Industrial administration --- Industrial management --- Management [Industrial ] --- Marketing --- Marketing domestique --- Planification stratégique --- Product management --- Productenbeheer --- Produits--Gestion --- Rationalization of industry --- Retail marketing --- Retail trade Marketing --- Scientific management --- Strategic planning --- Strategische planning --- Strategic planning. --- Product management. --- Marketing. --- 658.81 --- -Marketing --- Management 658.012.4 --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Brand management --- Management, Product --- Consumer goods --- Retail trade --- Aftermarkets --- Selling --- Business enterprises --- Business management --- Corporate management --- Corporations --- Management, Industrial --- Management --- Business --- Industrial organization --- Sales organization --- Industrial management. --- 658.81 Sales organization --- Scandinavia --- Industrial management - Scandinavia.